CASA MIA

CASA MIA

Pre-incubation of enterprise

DESCRIPTION

The project aims to «give life to ideas, give space to people» through a win-win exchange between subjects that can offer artistic performances, emotional communication, public in exchange for valuable spaces in the low season. Thanks to «Casamia» the musician is hosted free of charge by the hotel which, in return, receives a series of actions of communication and promotion.

OUTCOME

Thanks to «Casamia» the artist gets a space to work. The hotel receives a targeted communication campaign on a new target and, through the creative, has the opportunity to sell overnight stays at a time when the proceeds would be zero.